Georgina has worked in the research industry for over 20 years, focusing on financial services and particularly the investment sector. Prior to joining Research in Finance, she held senior roles at several agencies, including NMG Consulting, Ipsos Mori and Boring Money.
During her extensive career, she has lead research projects for many of the leading asset managers, investment companies, banks and insurers, plus delivered high profile studies for organisations such as the FCA and Money & Pensions Service. Georgina is highly experienced across both quantitative and qualitative methodologies, with expertise researching consumer and business audiences.
Georgina brings a deep knowledge of consumer issues including the advice gap, financial capability and vulnerability, with a commercial and regulatory perspective. She is passionate about establishing close client relationships to understand their business issues and deliver actionable research findings.
Georgina is a Certified Member of the Market Research Society.