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About Research in Finance

Research in Finance (RiF) is an award-winning market research, consultancy, publisher and data provider specialising in the financial services sector, covering the global markets.

RiF’s wide-ranging research capabilities, proprietary data and industry knowledge help leading asset management firms, life companies, insurers and industry bodies make critical business decisions and further their product development, marketing and communication strategies. Our extensive experience surveying and speaking with thousands of consumers and industry professionals makes us a trusted partner to both our clients and our research panellists.

Privately held, the company has achieved fantastic year on year growth and is supported by a loyal client base of leading financial services companies.

Research in Finance was founded by Toby Finden-Crofts and Richard Ley in 2013, quickly joined by fellow director Adele Gray – who heads up the research team. The business covers financial service markets around world.

Our philosophy is about helping you perform better NOW and in the future. It’s not about navel gazing and daydreaming about how things used to be “when all this was fields”.

Our focus is on delivering reliable actionable insight that improves your performance, and helps you achieve your professional goals.

Using our network of industry influencers built up over many years, we offer a unique “360” approach which gives all our clients insight, not only about their buyers, but every aspect of their market. Using proprietary tools and data, our products generate exclusive results. When it comes to our research we only include questions that will help your business and we only ever ask questions that our panel can and will answer. We do everything we can to keep our panel interested – we believe we owe them that much!

  • Toby Finden-Crofts proudly receives the award for Best Financial Research Company

Research in Finance understand the marketplace very well and continually give good insight into what our clients are thinking and how the marketplace is changing and developing. The syndicated research is well thought out and delivered and their project work is always delivered on time and on budget.