Hilary began her Financial Services career 21 years ago, firstly working ‘client side’ for Ignis Asset Management where she held various marketing roles ultimately assuming responsibility for market and product intelligence and brand awareness reporting. More recently, Hilary spent 6 years ‘agency side’ working for Bdifferent, where, as Associate Director for qualitative research specialising in the Investment Management Industry, her skills as a moderator coupled with industry experience, facilitated the delivery of complex projects on product, suitability, ESG and brand.