Jen has wide and varied market research experience having worked in several industry and topic areas. Jen has mainly worked on Qualitative research whilst also being able support on Quantitative projects. Jen started in healthcare market research and then moved to a busy consumer role with Ipsos Mori. Her role was split between finance and consumer research. From there, Jen gained some insight into automotive research before using her experience from Ipsos to join Boring Money and specialise in financial and investment research. Jen then joined Platforum and ran Qualitative research across a wide range of syndicated and bespoke projects within investment and financial study areas.
Jen has a degree in Media Studies and comes to Research in Finance with an enthusiasm to find out more about the motivations and aspirations behind investing and financial behaviours.