Georgina has worked in the market research industry for over 20 years, focusing on financial services and particularly the investment sector. Prior to joining Research in Finance, she held senior roles at several market research agencies, including NMG Consulting, Ipsos Mori and Boring Money.
During her extensive career, she has lead research projects for many of the leading asset managers, investment companies, banks and insurers, plus delivered high profile studies for organisations such as the FCA and Money & Pensions Service. Georgina is highly experienced across both quantitative and qualitative methodologies, with expertise researching consumer and business audiences.
At Research in Finance, Georgina heads up the research team, ensuring effective delivery and high-quality outputs across all research projects. She also directly leads our more complex bespoke studies, which include the global brand tracking programmes we run for asset manager clients.
Georgina is a Certified Member of the Market Research Society.
