Abbie graduated from the University of Sussex in 2015 and has since developed a successful career in Qualitative Market Research with over 7 years’ experience.
She has had a wide and varied career across a range of industries, sectors and methodologies, previously having worked for Future Thinking and Savanta. She is highly skilled at structuring and running Qualitative research projects that aim to understand human behaviour and its effect on people’s perceptions and decision making, with a particular interest in applying these skills to understanding the motivations behind investing behaviours.
