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Financial Case Studies

Market Research Case Studies


Research in Finance conducts a wide range of subscription and bespoke market research case studies as well as off-the-shelf reports.

Financial case studies closely explore the actual financial issues or circumstance, to comprehend the underlying factors, results, and lessons learned. These market research case studies tend to include a thorough analysis of particular businesses, investments, or financial events.

Our financial case studies support researchers and analysts in comprehending the complexity of financial management, risk assessment, investment analysis, and strategic decision-making.

Financial case studies examine various scenarios and results to provide useful lessons and best practises that might influence future financial plans and increase financial understanding.

Below you will find a selection of our established financial case studies and research projects. These span the retail advisory, institutional, private investor and insurance markets.

We are also adept at bringing asset managers, insurers and others together to form new financial case studies to fulfil new goals such as regulatory change, evolving technology and structural industry change. Should you have a new study in mind please contact us to discuss.


What are case studies in market research?

A case study illustrates actual outcomes to show how your product has benefited other businesses. Furthermore, case studies in marketing that offer solutions frequently include client testimonials. This demonstrates that they are more than just advertisements for your own goods.



European Fund Selector Study - EuroFSS

Complementing its suite of established UK sentiment and brand tracking studies, Research in Finance has launched a European study targeting fund selectors in the major asset management markets.

In 2022, Research in Finance launched a European study targeting fund selectors in the major asset management markets. Building on the success of Wave 1, the upcoming EuroFSS wave proffers a bigger sample size and the addition of institutional investors to the target audience.

EuroFSS is designed to help asset managers track brand resonance, positioning against competitors and investment trends at both the pan-European and individual market levels.

This study will give European marketeers, distribution heads and sales teams important insight into:

  • The asset managers held in highest regard across Europe and within each market
  • Perceived market leaders for major asset classes and ESG/sustainable investing
  • Demand for sustainable investment products
  • Changes to investment appetite
  • The top asset managers for communication and events
  • Which advertising campaigns are successful
  • Become a full syndicate member to access a range of brand performance metrics, including use, brand associations, Net Promoter Score (NPS) and satisfaction

The study spans fund selectors across eight major markets, with up to 875 taking part in total each wave.

  • Advisory/wealth management firms, banks, private banks, family offices, fund of funds, pension funds and insurers all included
  • A powerful mix of client-facing individuals and those focused on central fund research/selection
  • Target participant numbers per market take into account AUM size and specific fund distribution dynamics

Project Leader

Ana Mendes heads up the team responsible for EuroFSS.

This study has been in development for several years with the team sourcing the right audience in each of the European countries and regions to ensure the results are actionable.

Ana will be happy to assist should you wish to discuss becoming part of the study or help if you are a current subscriber.

UK Advisory Study 360 - UKAS

The UK Advisory Study or UKAS 360° is now in its tenth year. UKAS 360 continues to be the most extensive and comprehensive research study within the advisory market. It aims to provide investment houses with a complete understanding of four key areas:

1) Investment appetites of key customer segments
2) How investment houses and their peers are perceived
3) How to get the attention of influencers and decision makers in the retail investment process
4) How best to act in order to most effectively and efficiently encourage Investment Adviser (IA) and Discretionary Fund Manager (DFM) behaviour that benefits the investment house

The research aims to give asset management firms insight into current and potential future investment strategies, by the key decision-makers in the discretionary and advisory markets. This study is produced quarterly using both quantitative and qualitative methodologies. It provides a set of relevant benchmarks for changes in product appetite, brand sentiment, best practice and effective communications. There is also a bespoke element where each stakeholder is able to ask specific and discrete questions on a subject pertinent to their strategy.

Respondent fatigue and information overload are a serious problem with most surveys available in this, and any, industry. Additionally, timeliness of information is insufficient in many cases when the research schedule is every 6-12 months. The UK retail market is a fast moving and transitional sector where remaining ahead of the pack is essential. To address these problems, Research in Finance conducts its UKAS 360 study quarterly, with information that pertains to the whole year. The surveys focus on evaluating the performance of marketing and related functions, as well as providing timely feedback on changes in sentiment and appetite in order that marketing time and attention can be refocused, if necessary.

Project Leader

Jon heads up the team responsible for UKAS.

He has been managing the study for the last two years and is your first port of call if you are interested in becoming part of the study.

If you are a current subscriber Jon will also be able to assist.

UK Institutional Market Study - UKIMS

The UK Institutional Market Study (UKIMS) was launched in 2015 and designed to give a deeper understanding of the UK Institutional market and how asset managers can effectively communicate, influence and engage with this audience.

UKIMS focuses on the views and behaviours of pension investment decision makers and influencers: investment consultants, scheme managers, chairs of trustees, pension fund CIOs, pension fund CEOs, trustees and professional trustees.

Key Objectives

UKIMS has the following primary research objectives:

  • Give an overview of current investment appetite and asset allocation views.
  • Understand who are the perceived market leaders for a range of different asset classes.
  • Provide a deeper understanding of the market’s media consumption split by platform (print, mobile, web etc.).
  • Gain an understanding of how databases and other information sources are used as part of the decision-making process.
  • Gather the market’s perception of syndicate members, key competitors and leaders in each sector, and how well each performs against brand metrics and client service attributes.
  • Give insight into the most effective communication strategies with examples of excellence, including social media and virtual presentations/conferences.
  • Insight into the profile of the key decision makers/influencers within the various segments that make up the institutional market.


Project Leader

Jack Dominy heads up the team responsible for UKIMS.

Now in its ninth year UKIMS is considered essential to many asset managers institutional business development.

Jack will be happy to assist should you wish to discuss becoming part of the study or should you be a current subscriber he will also be able to assist.

UK Investment Trust Study - UKITS

UKITS is a bi-annual research study launched in 2015 aimed at giving investment trust providers and their boards insight into how the market is developing, the impact of marketing and communication efforts, peer group analysis and potential opportunities to grow the investor base.

Specifically, the research helps UK-based asset managers and investment trust boards to understand the changing attitudes to investment trusts, brand resonance, product awareness, sales and media coverage.

There is a sense that investment trusts do not receive as much attention that they should by investors and industry players. This study aims to help providers and boards better understand and, therefore, address this issue.

Two audiences are the primary focus of the research:

• DFMs/Wealth Managers;
• Private Investors (mostly self-directed).

The team at RiF are often asked to present to investment trust boards.

Project Leader

Abbie heads up the team responsible for UKITS.

This study has evolved over the last eight years and now incorporates an online community aspect offering investment trust providers a unique opportunity to test communications with both wealth managers and private investors.

Abbie will be happy to assist should you wish to discuss becoming part of the study or help if you are a current subscriber.

Retail Customer Interests Study - RCI

RiF alongside a group of leading global asset management firms created the Retail Customer Interests Study (RCI) in 2013. The goal of this research is to gain a deeper understanding of the direct customer’s motivations when purchasing investment products, through an in-depth, large scale, annual research project.

When the Financial Conduct Authority (FCA) clarified its expectations of asset managers regarding the consideration of direct retail customers’ interests, the regulatory obligations made it necessary for fund groups to evidence their efforts. Consumer Duty has further enforced the importance of engaging end investors and now more than 20 asset managers rely on RCI to feed into their FCA submissions.

The research offers insight into how consumers go about making their investment decisions and which methods they use to execute those transactions. It also explores buyer’s investment knowledge against attitude to risk amongst other things. Understanding the needs of this sector of the market is crucial to ensure that the investment products already in existence and those that may be launched to the market address both the needs of the customer and meet the consumer expectations.

The shift by the FCA to place the emphasis of transparency and culpability with the suppliers has meant that there is an ever increasing demand for asset managers to ensure they are treating their customers fairly and always marketing their products within the “clear, fair and not misleading” directive from the FCA.

RCI consists of a quantitative study of over 1,700 private investors, from the most sophisticated to those beginning their investment journey. Great emphasis has been placed on ensuring vulnerable clients are able to take part in the research. We also conduct quarterly qualitative studies to explore topical areas of interest such as “value for money”, “trust in asset managers” and “perceptions & knowledge”.

Project Leader

Karen Scott took on our RCI Project in 2022.

Now in its tenth year RCI is one of RiF’s longest running subscription studies.

RCI incorporates quarterly topical studies with a large quantitative tracking element.

For further information on how RCI can be integrated into your businesses Consumer Duty, TCF and Value Assessment please contact Karen.

Communications Compass

Our new Consumer Duty Solution, Communications Compass, allows you to test your marketing and communications materials with our proprietary panel, ensuring you are meeting the regulation.

Project Leader

Adele is one of the founding directors of Research in Finance and has decades of experience in financial research across all methodologies.

Adele was instrumental in the launch of the Retail Consumer Interests Study (RCI) which positions her perfectly to lead the team responsible for Communications Compass.

UK Responsible Investing Study - UKRIS

The UK Responsible Investing Study (UKRIS) is a one-stop shop for asset managers wanting to track market understanding of, and appetite for, responsible investing.

Launched in autumn 2019, this comprehensive annual study digs deeper to reveal how responsible investments are used, researched and selected by professional investors. The research also gives asset managers a meaningful way of measuring and tracking brand perception in an RI context, as well as a competitor peer group against which perception and marcomms effectiveness can be benchmarked.

Robust survey research among retail intermediaries, consultants and pension schemes helps UKRIS subscribers:

  • Know the real level of overall RI take-up among professional investors, as well as by type of RI strategy and asset class
  • Assess demand for specific responsible funds vs. fund range-wide ESG integration
  • Track progress in RI understanding and adoption over time – what are investors’ support needs today, and what are they likely to be in a year’s time?
  • Evaluate the genuine impact of new ESG regulation and guidance on investor behaviour
  • Understand which brands are regarded as leading for ESG integration, sustainable and impact funds, and why
  • Assess what proportion of professional investors are familiar with your approach to RI, and how that improves over time

Deep-dive online community research with these professional investor audiences offers UKRIS subscribers the opportunity to:

  • Test and troubleshoot RI marketing collateral, fund literature and investor communication
  • Identify best practice when it comes to RI information provision – which reports or thought pieces catch attention and why?

This important study is informed by Research in Finance’s extensive experience in responsible investing and ESG research. This is a subject we know inside out, and one on which we have guided asset managers for several years now. For more information on UKRIS and how to subscribe, please contact Jack Dominy.

Project Leader

Jack has an excellent understanding of all things ESG across all our audiences.

He is a regular guest and panellist at industry events on the subject.

It is essential asset managers understand how to stand out in this critical area.