The FCA has indicated that all client communications will need to be continually monitored post-implementation of UK Consumer Duty. Therefore Research In Finance has built the communications compass, a tool that allows you to test specific materials with a report summary.
With over ten years of branding and communications research alongside our proprietary panel engagement, we are uniquely positioned to provide a community testing solution to ensure your materials meet the requirements.
Communications Compass allows for both testing and re-testing of specific materials, resulting in a templated report card that reveals a variety of overall indicators, anonymised competitor positioning, suggested improvements, and more.
We can help with consumer understanding in several ways:
For more information on Communications Compass, please watch the short video below: