Consumer research is an essential part of contemporary corporate strategy since it offers insightful information on client preferences, behaviours, and wants. Companies can better understand their target population by combining surveys, interviews, observation, and data analysis.
Due to the ability to better match customer expectations with customised products, services, and marketing initiatives, firms are able to expand and become more competitive.
Consumer research assists businesses in adapting to the changing needs of the market by identifying emerging trends, revealing possible pain areas, and fine-tuning product development. Utilising the power of consumer research is crucial for remaining relevant and successful in the fast-paced corporate environment of today.
Research in Finance conducts one of the most respected consumer-focused studies, The Retail Customer Interests Study (RCI). This is carried out on a quarterly basis for a group of leading fund managers. This maps consumer trends helping senior management and decision makers to correctly position their products and make the right calls for their businesses.
RiF has helped these firms to fulfil and go beyond the requirements of the regulator and improve the perception of the asset management industry as a whole amongst private investors.
Whether for established reports like this or bespoke consumer market research for specific clients, we specialise in providing deep-dive evidence and trend analysis, both within an existing client base and amongst new prospective markets. We have an extensive, well-established and expanding range of consumer panels.
We use a variety of research methodologies when exploring consumer behaviour which include desk research, focus groups, online surveys and depth interviews.
Clients have used us for a range of studies into this sector, including gathering an understanding of product appetite, product suitability, communication effectiveness and brand awareness.
We have also helped fund managers gather intelligence and engage their direct book of clients that may have come to them before the use of platforms became prevalent. How do these individuals consider the communications from their asset manager and are things as they should be or can they be improved?
"Research in Finance understand the market place very well and continually give good insight into what our clients are thinking and how the market place is changing and developing. The syndicated research is well thought out and delivered and their project work is always delivered on time and on budget."