At Research in Insurance we are experts at matching the right research methodologies to meet the needs of each particular project.
Selecting the appropriate methodology is one of the key factors that can make or break a research project.
Through our six-stage process below we are able to assess your needs and use the right methodology or combination of methodologies to deliver the best outcome.
CUSTOMER INSIGHTS
Customer Satisfaction
Relationship & Regular NPS
Transactional NPS
Customer Feedback Surveys
Event Feedback
Omnibus Tracking
R&D AND PRODUCT RESEARCH
Brand Awareness
Brand Preference
Brand Positioning
Brand Health Research
Ad & Messaging Research
MARKETING AND BRAND RESEARCH
Marketing Communication Testing
Product Satisfaction & Usage
Naming & Concept Testing
Pricing Research
Feature & Product Prioritisation
User Experience
STRATEGY AND PLANNING
Market & Opportunity Assessment
Segmentation & Targeting
Gap Analysis
Market Sentiment
Market Sizing
Competitor Analysis
Internal Feedback
Simple Polling
USER EXPERIENCE
Website Evaluation
Comparative Usability Testing
Explorative Usability Testing
Observed Task Tests
Usability Evaluation
