RIF

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Our Process

At Research in Finance we are experts at matching the right research methodologies to meet the needs of each particular project.

Selecting the appropriate methodology is one of the key factors that can make or break a research project.

Through our six-stage process below we are able to assess your needs and use the right methodology or combination of methodologies to deliver the best outcome.

Our Solutions

CUSTOMER INSIGHTS

Customer Satisfaction
Relationship & Regular NPS
Transactional NPS
Customer Feedback Surveys
Event Feedback
Omnibus Tracking

R&D AND PRODUCT RESEARCH

Brand Awareness
Brand Preference
Brand Positioning
Brand Health Research
Ad & Messaging Research

MARKETING AND BRAND RESEARCH

Marketing Communication Testing
Product Satisfaction & Usage
Naming & Concept Testing
Pricing Research
Feature & Product Prioritisation
User Experience

STRATEGY AND PLANNING

Market & Opportunity Assessment
Segmentation & Targeting
Gap Analysis
Market Sentiment
Market Sizing
Competitor Analysis
Internal Feedback
Simple Polling

USER                     EXPERIENCE

Website Evaluation
Comparative Usability Testing
Explorative Usability Testing
Observed Task Tests
Usability Evaluation

Client Testimonial

“When I am in need of research one of the first name that comes to mind is Research in Finance. I have come to rely on Richard and the team for assistance in both recurring and bespoke research. RiF has helped us to define Value for Money, benchmark customer sentiment and explore new branding amongst many other things. But perhaps the greatest benefit is enabling me to have more meaningful, data driven conversations with my senior management. By helping me to formulate the right structure and audience targeting they really enable me to get to the root of a question. RiF’s deep understanding of the marketplace along with their access to end-consumers, advisers and institutionals gives me the breadth and depth I need to end with well thought through and valuable research.”

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