GPIMS profiles both users and non-users, exploring their attitudes, needs, and investment barriers, to uncover growth opportunities for asset managers. Includes competitor benchmarking identifies perceived market leaders by region, while targeted questions provide insights into familiarity and associations with providers.
Findings are based on a comprehensive online survey spanning eight core European markets and key markets in APAC and North America.
Explores current demand –
Discover typical allocations to different private asset classes, as well as future allocation intentions.
Learn about current knowledge, appeal, and usage of different product wrappers for accessing private assets.
Assess the appetite for sustainable investment strategies within private assets, and preferences for building block or multi-asset solution.
Client profiles –
Build more detailed profiles of client segments to tailor sales, marketing and support accordingly.
Explore perceived benefits and drawbacks of private markets investments.
Determine which information sources are most used when researching private assets.
Benchmarking against peers
See which asset managers are perceived as market leaders overall, as well as in specific asset classes.
Understand differences in views of traditional asset managers and pure play private assets specialists.
Determine current brand familiarity and associations at market and regional level.
For more information contact Mark McFee.
