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European Fund Selector Study – EuroFSS

Complementing its suite of established UK sentiment and brand tracking studies, Research in Finance has launched a European study targeting fund selectors in the major asset management markets.

EuroFSS is a new six-monthly quantitative study designed to help asset managers track investment trends and brand resonance at both the pan-European and individual market levels.

The study spans fund selectors across eight major markets, with up to 650 taking part in total each wave.

This study will show European marketing directors and country heads:

  • The asset managers held in high regard across Europe and within each market
  • Perceived market leaders in sectors such as emerging markets and ESG/ sustainable
  • Fund selectors’ preferred means of communication and favoured types of event
  • Trade publications widely read in each market and the advertising getting noticed
  • Become a full syndicate member to access a range of brand performance metrics, including use, consideration, positive associations and client service ratings

Wave 1 country and region breakdown can be seen below:

If you would like to know more about the European Fund Selector Study, please contact Toby Finden-Crofts or Richard Ley. Options exist to purchase this inaugural wave as well as the opportunity to become a full syndicate member for the next wave in Q3 2022. This provides access to a range of brand performance metrics, including use, consideration, positive associations and client service ratings.


“When I am in need of research one of the first name that comes to mind is Research in Finance. I have come to rely on Richard and the team for assistance in both recurring and bespoke research. RiF has helped us to define Value for Money, benchmark customer sentiment and explore new branding amongst many other things. But perhaps the greatest benefit is enabling me to have more meaningful, data driven conversations with my senior management. By helping me to formulate the right structure and audience targeting they really enable me to get to the root of a question. RiF’s deep understanding of the marketplace along with their access to end-consumers, advisers and institutionals gives me the breadth and depth I need to end with well thought through and valuable research.”