European Fund Selector Study

By: Richard Ley

07/07/2024

We are delighted to announce the completion of the third wave of our European Fund Selector Study (EuroFSS) in which we have gathered opinion and insights from close to 900 fund selectors across 13 countries. Fund selectors across wholesale and institutional segments are invited to take part in this ground breaking study.

EuroFSS is utilised by many of the worlds leading asset managers to track and plan strategy looking forward confidently that they have the right insight to make business critical decisions.

EuroFSS is an annual study which has been created using a combination of RiF’s expert market knowledge and input from the asset management industry. It offers insight into market sentiment towards major industry brands, investment appetite (now and for the future), ESG and the future market drivers. Key topics also include Private Markets and ETF/Active ETFs.

Using RiF’s deep understanding of the global asset management industry, we believe that our study gathers essential insights from the right people in the key European jurisdictions. It covers Benelux, France, Germany, Italy, Nordics, Spain, Switzerland and the UK. This is quantitative study which we will produce on an annual basis with field work in the first quarter of the year we will also explore some of the insights raised in a qualitative phase of depth interviews each Autumn.

This research is designed to help European marketing directors, distribution leaders and country heads at asset management companies track investment trends and brand resonance at both the pan-European and individual market levels.

Key elements covered:

• The asset managers held in highest regard across Europe and within each market
• Perceived market leaders for major asset classes and ESG/sustainable investing
• Demand for sustainable investment products and private assets
• Changes to investment appetite
• The top asset managers for communication and events
• Recall of recent advertising
• Become a full syndicate member to access a range of brand-performance metrics, including use, brand associations, Net Promoter Score (NPS) and satisfaction, as well as the results of a supplementary qualitative study (4-6 interviews in four core markets)
  
• Topical deep dives into Private Markets, ESG and ETFs.

If you would like to know more about the European Fund Selector Study, please contact Richard Ley or Mick Hrabe.

Options exist to purchase this wave as a generic report, with your firms mentions highlighted and receive an expert workshop presentation of the findings as well as the opportunity to become a full syndicate member for the next wave in early 2025.