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European Fund Selector Study

By: Richard Ley


We are delighted to announce the completion of our first European Fund Selector Study (EuroFSS) in which we have gathered opinion and insights from 648 fund selectors across 13 countries.

Euro FSS is a biannual study which has been created using a combination of RiF’s expert market knowledge and input from the asset management industry. It offers insight into market sentiment towards major industry brands, investment appetite (now and for the future), ESG and the future market drivers.

Using RiF’s deep understanding of the global asset management industry, we believe that our new study has gathered essential insights from the right people in the key European jurisdictions. It covers Benelux, France, Germany, Italy, Nordics, Spain, Switzerland and the UK. This is a new quantitative study which we will produce going forward on a six-monthly basis. This research is designed to help European marketing directors and country heads at asset management companies track investment trends and brand resonance at both the pan-European and individual market levels.

For this, the first Wave of EuroFSS, 650 fund selectors took part. Of this total, 40% focus on fund selection and fund research while 60% are client-facing individuals. Our colleagues at RiF rose admirably to the challenge – 30% of the fund selectors who participated are from wealth management and advisory firms, while over 20% are independent financial advisers. Private banks and family offices are also well represented. In terms of assets under management (AUM), 20% of the respondents’ firms are responsible for AUM of over €10 billion. When asked to which sectors they planned to allocate additional money, ESG and sustainable investments scores highly, particularly in Spain and the Nordics, where almost half of the respondents rate this as their top sector of interest.

If you would like to know more about the European Fund Selector Study, please contact Toby Finden-Crofts or Richard Ley. Options exist to purchase this inaugural wave as well as the opportunity to become a full syndicate member for the next wave. This provides access to a range of brand performance metrics, including use, consideration, positive associations and client service ratings.

Richard Ley

Richard has over 16 years experience within the financial services market. Having begun his career working in international media across the financial sections of some of the worlds leading newspapers.

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