Complementing its suite of established sentiment and brand tracking studies, Research in Finance has launched an APAC study targeting fund selectors in the major asset management markets.

Research in Finance launched its first UK wholesale and institutional syndicated study, followed by a series of specialist advisory/ DFM, private investor and insurance syndicated studies.

Our European Fund Selector Study launched in 2021, targeting fund selectors and institutional audiences taking a foothold within the major European markets.

Building from this recent success, our new APAC Fund Selector Study (APAC FSS) is designed to help asset managers track brand resonance, competitor position and investment trends at both APAC and individual market levels.

This annual study will give marketeers, distribution heads and sales teams a focused look at your brand across Asia Pacific:

• Benchmarking – The asset managers held in highest regard and where your company sits amongst its peers.
• Brand Identity – A deep dive into brand perception, communication and engagement: who’s getting it right what is proving most successful.
• Asset Manager Choice – What drives asset manager choice?
• Market Drivers – Market sentiment, current market drivers asset allocation, distribution and perceived leaders across asset classes.

APAC FSS spans a total of 300 retail fund selectors across five major markets: Australia, Hong Kong, Taiwan, Singapore, Japan.

Research in Finance closely monitors participation, ensuring a high-quality sample of fund selectors in each market:

• Retail banks, private banks, advisory/wealth management firms, family offices and fund of funds all included.
• A powerful mix of client-facing individuals and those focused on central fund research/selection.
• Target participant numbers per market take into account market AUM size and specific fund distribution dynamics.

If you would like to know more about the APAC Fund Selector Study, please contact Mick Hrabe, Toby Finden-Crofts or Richard Ley. Options exist to become a full syndicate member for the next wave and/or access to specific country data.