Active ETFs Are Accelerating – But Who’s Driving the Growth?
Active ETFs are surging, with record flows, rapid product launches and new issuers entering the market every month. But a key question remains: who’s buying, why and what’s coming next?
We’ve spoken directly to 1000 investors across retail, wholesale and institutional segments to uncover the real drivers behind adoption. We also take a deeper look at retail behaviour in three crucial growth markets: UK, Germany and Italy – where awareness and usage are rising quickly among end investors.
What You’ll Learn in the Report
In a crowded and fast‑moving marketplace, informed decisions create an advantage. This report gives product, sales and marketing teams the intelligence they need to accelerate conversations and capture growth by addressing the questions that matter most.
