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About Research in Finance

Research in Finance (RiF) is an award-winning market research, consultancy, publisher and data provider specialising in the financial services sector, covering both the UK and European markets.

RiF’s wide-ranging research capabilities, proprietary data and industry knowledge help leading asset management firms, life companies, insurers and industry bodies make critical business decisions and further their product development, marketing and communication strategies. Our extensive experience surveying and speaking with thousands of consumers and industry professionals makes us a trusted partner to both our clients and our research panellists.

Privately held, the company has achieved fantastic year on year growth and is supported by a loyal client base of leading financial services companies.

Research in Finance was founded by Toby Finden-Crofts and Richard Ley in 2013, quickly joined by fellow director Adele Gray – who heads up the research team – and more recently by Research in Insurance Managing Director Phil Davison and former CMO of J.P. Morgan Asset Management Keith Evins, who leads Elevate Financial Consulting.

  • Toby Finden-Crofts proudly receives the award for Best Financial Research Company

Research in Finance understand the marketplace very well and continually give good insight into what our clients are thinking and how the marketplace is changing and developing. The syndicated research is well thought out and delivered and their project work is always delivered on time and on budget.