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Products and Services

Bespoke Projects


  • Quantitative
  • Qualitative
    • Focus groups
    • Depth interviews
    • Online surveys
    • Paper-based surveys


  • Competitor analysis
  • Desk research
  • Internal assessment

Proprietary Projects

  • Proactive market appraisals
  • Deep sector analysis
  • Future buying habits
  • Sentiment indicators
  • UK, Europe and Emerging markets Brand Studies

Implementation and strategy

  • Application of projects to create short, medium and long term media strategy.
  • Ideas generation and product development
  • Distribution strategy
  • Concept testing and appraisal
  • Development and construction of marketing solutions
  • In use trials and launch proposition

Some of the key areas we work with clients include:

  • Product development/Product suitability
  • Brand perception
  • Sentiment studies
  • Benchmarking
  • Ideas generation
  • Product launch strategy
  • Stress testing products

Latest from RIF

Long term commitments creep up on general insurers


It used to be simple. When explaining to someone how the investment strategies of life and pensions insurers differed from …

Live Products

UKAS 360

A rolling In-depth quarterly study into the UK financial adviser market
Quantitative and Qualitative approach
A review of all the influential segments …

RiF Trade Media Tracker

The Research in Finance media tracker round-up – a report that tells you what the IFA trade press are saying about your business and/or funds. Also, who is advertising, how big are their volumes and what are they actually promoting. In addition does advertising and PR ultimately make a difference to fund inflows?

Past Products

Financial Adviser Outsourcing report

A study to gain deeper understanding to the changes in fund distribution post RDR.
The rise of the use of outsourcing …

European bank assurance project

European bancassurance project

An in-depth research project to discover what makes a great sales aid for the European bancassurers.
What elements are …