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UK Institutional Market Study (UKIMS) launch

09/09/2015

Research in Finance has launched a study designed to gain a deeper understanding of the UK Institutional market called the UK Institutional Market Study or UKIMS. Arguably a sector which is consistently going through change and development, this piece of work aims to place a marker in the sand to define the situation today and into the future. The project is designed to give specific insight into the way each segment of the industry communicates, understanding on company/product sentiment, highlight pain points and give analysis on how the sector is expected to change.

Some of the broad key objectives include:

  • Provide a deeper understanding of the market’s media consumption split by platform (print, mobile, web etc.) and segments.
  • Give insight into the most effective communication strategies including social media and use of “communities”.
  • Analysis of the market pain points and areas for improvement.
  • Provide insight on awareness about brand and product sentiment, along with an understanding of future trends.
  • Define the concerns of the market strategically over the long term.
  • Gain understanding of the major industry concerns and issues presently and over the next 3,5 and 10 years.

For more details or how to get involved contact: Annalisetoberman@researchinfinance.co.uk

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